World is changing, technology is changing which I grew up. World is getting smaller with Facebook , Twitter , FriendFeed and with others. Now people are following people that they want to know , making friends via facebook and twitting their opinions about everything. People are using these technologies.A quote from Social network ,It is like fashion and it will never die.
With the change of relationship of people with internet, world of e-commerce is changing too. Brands want to see what their customers want from them or to follow their customer problems, like Dell does.
After this introduction I want to explain How To Lose A Customer;
Yesterday my brother wanted to buy a couple of slippers, from Trendyol a private e-commerce from turkey, and he want me to send an invitation to him. I send an invitation to him via site.He waited to get his invitation for a half an hour. But there was nothing. When we bored to wait the invitation, I bought the slippers and send it to him. And interesting part is , invitation mails are came 3 hours later after we made our shop. 3 hours is a big time for me.During this 3 hours period I have gone to cinema and watched a movie.
The interesting part is after 12 hours later I have twitted about the situation there was nothing that company responded.I think they are in the weekend holiday and they will respond me tomorrow. But it is funny to waiting their twit or mail because I will never buy anything from them where anybody cares about the customer.
World is changing people are online 7/24 and they want to see the companies online too.I know that analyzing of social newtork is a new workaround for companies but it is not a monster to be afraid of.
And innovative companies are afraid of this new platforms, they are waiting someone to make something.A big part of them want to see the results of others but smart ones getting the big part of the pie. But smart ones know how to use it like Ramon De Leon does it.
Ps: This entry is not related the concept of my web site but I want to write about it, thanks for reading.